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	<title>PCC Digital Arts &#187; Shynola</title>
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	<description>Imagine!</description>
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		<title>Animation Spotlight: Coldplay-Strawberry Swing Video &#8220;Larger than Life&#8221;</title>
		<link>http://pccdigitalarts.com/archives/291</link>
		<comments>http://pccdigitalarts.com/archives/291#comments</comments>
		<pubDate>Fri, 31 Jul 2009 16:33:26 +0000</pubDate>
		<dc:creator>lroland</dc:creator>
				<category><![CDATA[Animation]]></category>
		<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[animator]]></category>
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		<category><![CDATA[Shynola]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[visual effects]]></category>

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		<description><![CDATA[The Shynola-directed video to 'Strawberry Swing' sees Chris Martin play an animated superhero in a larger than life world drawn entirely in chalk.]]></description>
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<p style="TEXT-ALIGN: left">Coldplay unveiled their new video for their next <em>Viva La Vida</em> single “Strawberry Swing” via <a href="http://www.babelgum.com/3022304" target="blank">Babelgum</a> this morning. You might be thinking, “<em>Viva</em> came out like a year ago, what took the video so long?” Take one look at the video and you’ll understand why, as “Strawberry Swing” features both stop-motion animation and Chris Martin playing out a superhero fantasy. Stop-motion animation seems daunting enough to do on its own, add the fact that this was done entirely with chalk and it’s a miracle that the video came out a year after the album instead of five years. It’s one of those videos you watch at least five times just to marvel at how they made it at all, . . .</p>
<p style="TEXT-ALIGN: right"><a href="http://www.babelgum.com/3022304" target="blank"><em>view full video on Babelgum</em></a></p>
<p style="TEXT-ALIGN: right"><a href="http://www.rollingstone.com/rockdaily/index.php/2009/07/20/coldplay-unveil-stop-animation-video-for-strawberry-swing/" target="_blank"><em>view full article on RollingStone.com</em></a></p>
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